Weather

Trying to film and advert that uses football and rugby is very difficult in the Winter. Getting all my actors together only for it to rain is very frustrating and getting the filming done took longer than I predicted.

Having had a good weatherd Sunday last week my filming is complete and I am hoping to have my ruff cut done for this friday!!!

What I should have done

Having noted that I should have used my questionaire in greater detail and also researched a behind the scenes of an advert, I still feel that I could have done more.

For example I could have studied shots from other adverts and perhaps used them or shots like them in my avdert. I did do this is one of my shots but I think I could have used it in more. This is something that I will use in my evaluation as it will help to show how I could have improved and done better.

I also feel that my time management could have been better and again this will will be used to form my evaluation. I set myself targets but didn't consider weather circumstances with this and thus my targets were unrealistic as doing an outdoor advert or any type of outdoor filming is difficult to judge due to the fact that you cannot rely on the weather.

Getting my actors together also proved to be difficult after the first filming. They themselves had their own coursework dates and also had other commitments and thus it proved difficult for them to all be tied down to the same place at the same time. Again this can be used in my evaluation as I can talk about the difficulty of bringing them all together at the same time.

How much has my research helped me

I feel that my research has helped me in many way but I also feel that I could and should of done more in order to make my advert better. For example watching many adverts on youtube for companies such as Nike and also watching a powerpoint on the rules of advertising helped me massivly as I then new exacly what I needed to do and also what I couldn't do.

However I beleive I could have researched even further to maxermise the adverts potential to the the target audience. I think I should have attempted to find a behind the scenes of an advert so that I could see exactly what the directors do to prepare for their shots etc.

I also feel that I could have used my questionaire a bit more than I did.Having used the basic answers from it, I did not study it in great detail and didn't really gain any information that I didn't already no, instead it just clarrified what I already new.

Will it work?

Having three different actors going to three different collages makes it very hard for me to bring all of them together at the same time. The actor I wanted to take the penalty was unavialable for filming when I done it so I had to get one of the others to do it. Although he didn't look like a typical footballer he can play and he did well with what I asked him to do. I feel the shot selection mixed in with the heart rate and monitor beating will the audience the affects of using targets sports and make them focus on that.
When edited I will review it and see if he looks good enough as a footballer to be in the finsiehd piece or not.

Music choice

I have decided that for my penalty advert rather than using a fast tempo type of music I am going to try and show the audience something different. I am going to use the sound of a heart beating and show how the pressure of the penalty affects both the goaly and the player. The player is using a target sports ball and this helps him to overcome the situation because he has faith in the quipment he is using!!!

Change in storyboard idea

In my story board I decided I was going to do one of my adverts on a penalty situation. Using the same idea but changing it slightly I have decided to show the viewer how the heart rate increase before during and after a penalty and how using target sports makes you more calm in that type of situation.

Filming so far

Having gatherd my first set of footage I will be beggining to do the editing for my ruff cut this weak. The filming did not take a huge amount of time as I only need twenty five seconds for each advert, however by taking a little extra time than I anticipated I feel that the shots looked better tha they would if I had rushed it.

Im hoping to do my editing on Wednesday the 11th and I feel that I will have my ruff cut done for Friday.