What my questionnaire needs to show

   Having a target audience means that you are trying to sell  product to a certain group and age of people. For example I am aiming to sell sports goods and shoes in particular and am looking to advertise the brand and its logo. Therefore I need to make the advert appeal to mostly males but also some females around the age 10-30. However by showing the website on the advert I need to also make it clear to the older generation audeince that they too can buy products from the company.