Research

   Having looked on the secrets of advertisements slideshow I have found that adverts only last for a maximum of thirty seconds. Although this is not carried out in all adverts as we often see adverts that last for a lot longer however it is the norm for them to be thirty seconds or under. This is done to stop the consumer from getting bored. Not only will they get bored with the advert but they could also get bored with the product which they see every fifteen minutes on an advert. If they become bored with the advert then you are losing out on sales and therefore profit and also giving the brand a bad name resulting in customers moving to a different brand because they are bored with yours. I have learnt from he slideshow that the length of the advert is very important as is the way you portray the product to the consumer. 

What is Advertising

   Advertising is when you try to show people how good your product is and why you should buy it or buy into its beliefs and ideologies. By using and advert that is catchy or powerful, companies are looking to keep their logo in your minds at al times. Furthermore they are looking to show you that their product is better than anyone else's and that this is why you should buy into them.

Sites used for research

   Having only just started my coursework, I have begun to watch adverts on the internet using you tube and google. However I am going to search the secrets of advertising on google as I have been advised by my teacher to view it.

Target Audience

   Targeting a specific audience is a key thing that all advertisers have to do. In order to target their specific audiences advertisers need to find out what their audiences needs and requirements are. However many different people have many different needs and requirements so an advertisement group needs to conduct surveys and questionnaires to find out the main points of what its audience want. I am going to create a survey and/or a questionnaire to ask my target audience what sports equipment and shoes they like and why they like them. Furthermore I also want to find out why they like this type of shoe and equipment and why they repeatedly go back to the same company to buy these products. I want to find answers to these questions and a few more so that I can find out what I need to show in my advert that will attract my target audience and make them leave their usual company for mine!!!

Advert Type

   Having spoken to my teacher Mr Ford, I have decided to approach my adverts in a slightly different way to how I first imagined it. Aiming to create an adverts for  SPORTSWEAR and EQUIPMENT. I planned on making the advert using running and football. However after discussing this with my teacher we came up with a better idea where the advert could show the viewer the sportswear and equipment from many different sports. Showing the shoes and boots of each sport and how wearing them makes you better would help the audience buy into the dream of the brand!!!

Decision Time

   I have decided to do brief number 3 which is to make two adverts, a web pop up and a radio broadcast to advertise the product. Having studied all the different briefs I decided that i would like to attempt either 3 or 4. Looking at what I am good at and what I know more about I decided to make an advert as I am quite interested in adverts and as I think I know the type of advert I am going to make. I feel that both my interest in the style of advert and my media skills will benefit me with making it.