Attracting my audience

   Throughout my advert I need to give my target audience something that will make them want to buy my product. The product alone will not do this so I need to use camera, mese en sene, sound and editing to show the product and its qualities in a great light. Using camera to show close ups of the logo, mid shots to show it being used and long shots to show locations will all go towards making the product look better than any other. Using mese en sene to get the right background and clothing for the characters in the advert is also assential. Using editing to get the right flow for the advert and to also cut to different shots in order to show the product at its best from all angles is also very important. Finally the sound will be of huge importance. A song alone can attract a huge audience to a product just because they like the song. For example Nike used Elvis's song ( A little less conversation) and this made a huge nuber of people watch the advert over and over again just to here the song. Furthermore every time they hear the song or think of the song they have Nike the brand in their head aswell which is of great importance to the company as the audience remembers who they are.   

  

Questions in questionnaire

   The questions I am going to use in my questionnaire are going to be the same or similar to the following.

   

   1. What do you expect a sports equipment advert to do to attract your attention?

   2. Do you expect the advert to constantly show the product or constantly show what the product can do?

 

   3.  Many sports equipment adverts use music do you always like this?

   4. Do you prefer close ups of the product or longer shots or a bit of both?

   5. During adverts do you like to see animation used or not?

   6. Do you like adverts to have follow ons for example the bounty adverts where the two men are always in competition with bounty always winning?

   7. When a product is shown on the advert do you want to know the price there and then or do your prefer checking that out at the shop or on the website?

   8. Do you like the adverts to be funny for example the John Smith beer advert with Johnny Vegas famous line of ( Av It)or do you prefer a more serious advert?

   9. Do you think that having a slogan is a good idea for example Nike has a slogan of ( Just Do It) ?

   10. Would you like to see the equipment or shoe being used or see it avdvertised in a different way?

What my questionnaire needs to show

   Having a target audience means that you are trying to sell  product to a certain group and age of people. For example I am aiming to sell sports goods and shoes in particular and am looking to advertise the brand and its logo. Therefore I need to make the advert appeal to mostly males but also some females around the age 10-30. However by showing the website on the advert I need to also make it clear to the older generation audeince that they too can buy products from the company.    

Advertising Standards Authority

   The ASA look at every advert from television to the internet in order to make shore that nobody is offended by what they are hearing or seeing. Many adverts such as those on alcohol are only shown after 9pm so that children and those who don't watch late night TV aren't offended. 

   Furthermore the ASA also allows viewers of adverts to complain to them if they are offended by any advert.

 

   Also the ASA has banned adverts on smoking. This is because smoking is unhealthy etc and therefore should not be advertised on television. Alcohol advertisement is also banned until 9pm so that underage drinking is not promoted.