Attracting my audience

   Throughout my advert I need to give my target audience something that will make them want to buy my product. The product alone will not do this so I need to use camera, mese en sene, sound and editing to show the product and its qualities in a great light. Using camera to show close ups of the logo, mid shots to show it being used and long shots to show locations will all go towards making the product look better than any other. Using mese en sene to get the right background and clothing for the characters in the advert is also assential. Using editing to get the right flow for the advert and to also cut to different shots in order to show the product at its best from all angles is also very important. Finally the sound will be of huge importance. A song alone can attract a huge audience to a product just because they like the song. For example Nike used Elvis's song ( A little less conversation) and this made a huge nuber of people watch the advert over and over again just to here the song. Furthermore every time they hear the song or think of the song they have Nike the brand in their head aswell which is of great importance to the company as the audience remembers who they are.