Shot 1- C U of logo on boot ( Target logo which may be small logo) Two seconds
Shot 2- Z O from logo to show footballer Two seconds
Shot 3- C U of footballer 1 second
Shot 4- Track footballer walking towards ball Three seconds
Shot 5- Track footballer walking backwards from ball about to take a shot Three seconds
Shot 6- Track footballer running towards the ball Two seconds
Shot 7- C U of logo as footballer shoots One or two seconds as may freeze it
Shot 8- Mid/long shot of ball going towards goal Two seconds
Shot 9- Mid/ long shot of goal trying to make save One/ Two seconds
Shot 10- Mid shot of goaly diving and missing ball as it goes in to the top corner Two seconds
Shot 11- Show player running towards camera Three seconds
Shot 12- C U of player telling camera this is why i choose target Three seconds
26 seconds which is good as an advert cannot be over thirty
Some adjustments will be made whilst filiming with different shots being take in and out
Monday 31 August 2009
Monday 24 August 2009
Website
Also part of my coursework is to create a web link. As I will be making this after chirstmas I am focusing more on my advert first before the web link however i have decided to call the website www.whatsyourtarget.co.uk. or something simular.
Camera, Editing, Sound, Mese en sene
Using camera, editing, sound and mese en sene i am aim to show the viewer why Targets products are the best.
Camera will be used to show the small interview with the sports person and to show the sporting action taking place. This will mean using a variety of close ups, trackings, mid shots and long shots in order to show things such as running and ball movement.
Mese en senewill be used to show the setting of the place as it needs to be a realistic setting. Their will be a blackout in the interviews however the logo of target will need to be shown many times in the advert. Furthermore the actor or actress needs to always look smart and presentable and look like they are a great talent at the sport.
Editing will be a key factor as an advert is limited for time. Jump cuts will need to be used to show the different interviews and as much time as possible will need to be saved whilst editing.
Sound will also be key to the advert as music is often associated with the best adverts. For example Nike used Elvis Presely's ' A little less conversation' in one of their adverts. Before this advert I had never heard of the song however everytime I and millions of others think of the song I also think of Nike. This is what I need my audience to think with the music that I use.
Camera will be used to show the small interview with the sports person and to show the sporting action taking place. This will mean using a variety of close ups, trackings, mid shots and long shots in order to show things such as running and ball movement.
Mese en senewill be used to show the setting of the place as it needs to be a realistic setting. Their will be a blackout in the interviews however the logo of target will need to be shown many times in the advert. Furthermore the actor or actress needs to always look smart and presentable and look like they are a great talent at the sport.
Editing will be a key factor as an advert is limited for time. Jump cuts will need to be used to show the different interviews and as much time as possible will need to be saved whilst editing.
Sound will also be key to the advert as music is often associated with the best adverts. For example Nike used Elvis Presely's ' A little less conversation' in one of their adverts. Before this advert I had never heard of the song however everytime I and millions of others think of the song I also think of Nike. This is what I need my audience to think with the music that I use.
Company Name
I am thinking that the brand I will advertise will be called target. Targets are used in every type of sport whether setting a target or hitting a target for example a goal. At the end of the advert I will show a link to the taregt website and use a voice over to speak a little mre about the product and where to find it.
New Ideas
Having had a keen interest in sport since being a small child I have always watched a variety of sports and the adverts for products, events and brands. Recently I feel there has been a change in sport advertisement. Having always used famous people to attract the buyer to a product, brands such as Nike and Adidas have now had to slightly change their style of advertisment to further pursuade the audience that their product is the best. Nike and Adidas are now using motivational adverts to attract the audience. For example I recently watched on television an advert where sports stars were shot using a close up and using a slogan for the company. So for example Nike would record Tiger Woods playing a golf shot. Having hit a great shot Woods will turn to the camera and the slogan just do it will appear or he and many other sports stars will say some kind of slogan related to Nike.
Having watched many of these adverts I feel that this is how I would like to create my advert. Using a black out with only the face of each interviewe, I want to show them achieveing with the advertised product and then them sayin the slogan related to the product. For example they could say things such as ( whats your dream) or ( I am number one).
Having watched many of these adverts I feel that this is how I would like to create my advert. Using a black out with only the face of each interviewe, I want to show them achieveing with the advertised product and then them sayin the slogan related to the product. For example they could say things such as ( whats your dream) or ( I am number one).
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