Camera, Editing, Sound, Mese en sene

Using camera, editing, sound and mese en sene i am aim to show the viewer why Targets products are the best.

Camera will be used to show the small interview with the sports person and to show the sporting action taking place. This will mean using a variety of close ups, trackings, mid shots and long shots in order to show things such as running and ball movement.

Mese en senewill be used to show the setting of the place as it needs to be a realistic setting. Their will be a blackout in the interviews however the logo of target will need to be shown many times in the advert. Furthermore the actor or actress needs to always look smart and presentable and look like they are a great talent at the sport.

Editing will be a key factor as an advert is limited for time. Jump cuts will need to be used to show the different interviews and as much time as possible will need to be saved whilst editing.

Sound will also be key to the advert as music is often associated with the best adverts. For example Nike used Elvis Presely's ' A little less conversation' in one of their adverts. Before this advert I had never heard of the song however everytime I and millions of others think of the song I also think of Nike. This is what I need my audience to think with the music that I use.