Target Audience

   Targeting a specific audience is a key thing that all advertisers have to do. In order to target their specific audiences advertisers need to find out what their audiences needs and requirements are. However many different people have many different needs and requirements so an advertisement group needs to conduct surveys and questionnaires to find out the main points of what its audience want. I am going to create a survey and/or a questionnaire to ask my target audience what sports equipment and shoes they like and why they like them. Furthermore I also want to find out why they like this type of shoe and equipment and why they repeatedly go back to the same company to buy these products. I want to find answers to these questions and a few more so that I can find out what I need to show in my advert that will attract my target audience and make them leave their usual company for mine!!!