Film Noir

. Film Noir always uses a dark background.
. Although I don't plan on using a dark setting, film Noir does use many things can be related to my asdvert
. For example using a dark or plain background makes the audience focus on the character/ characters in view and for my advert this would work as I want the audience to view the logo as much as possible
. Film Noir also uses the fact that what is going on in the world (WW2) to shock the audience and relate the film to your life. In my advert, although not to this extreme I need to make the advert show how my sports equipment fits into the world at this time
. Camera shots and angle are used in film Noir to capture power and to also show what characters are looking at. Again I am filming something very different to what film Noir shows but using shots such as character POV etc is something I am going to use.